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Putter's Edge was TaylorMade™ for Rossa Putters

(Dallas, Texas, - May 10, 2005)

You know you're doing something right when top TaylorMade™ executives choose your proprietary turf to launch their fabulous new product line!

"Putter's Edge™ is the only synthetic turf that we have researched that reacts like a real green", stated Gary Gallagher from the corporate office of TaylorMade Golf in Carlsbad, California.

That's very important to TaylorMade, because they are rolling out the Rossa/AGSI™ technology family of putters. Using a powerful media event in Dallas to tell the story, they needed the pure absolute roll of PAR™ turf to properly display their advanced system. The four new Rossa Putters are the Sebring 3 CGB, Lambeau 7 CGB, Suzuka CGB and Daytona CGB - all of which roll the ball forward at impact, unlike virtually all other putters.

To show this, they rigged a high-tech live video set-up which displayed in detail how the AGSI Groove Technology affected the roll of various putters. Only the best turf would do for these demonstartions! Putter's Edge was commissioned to provide two 6'x15' practice strip greens for use with the ground-level video equipment. Another giant green (a base measurement of 30'x52') featuring 8 different cups was created to promote a hands-on experience for the attendees.

Brian Ramsey with his check and Putter's Edge CEO Terry Elkin.

This 8-holed monster green was an eye-catching centerpiece at the Rossa Media Event.

Contestants practice putts on a beautiful Putter's Edge surface.

Putter's Edge used PAR™ turf; the ultimate surface for live video of Rossa AGSI Technology.

The well-lubricated gallery watches a lefty line up his putt.

The huge 1500 sq. ft. hourglass green got plenty of use!

A Rossa Putters graphic showing how the grooves in AGSI Technology force the ball to roll forward immediately, rather than spin and skid in reverse like the action from common putters.

A Rossa Putters graphic showing how the grooves in AGSI Technology force the ball to roll forward immediately, rather than spin and skid in reverse like the action from common putters.

"The turf provided for our media event rolled a 9 1/2 stimp from every direction. We look forward to working with Putter's Edge at the US Open and (other) events in the future..." remarked Mr. Gallagher.

Despite the tight timeframes involved, a three-man Putter's Edge crew installed the custom greens in one day - on time and on budget. "We are thrilled to establish this synergy with TaylorMade", exclaimed PE founder, Terry Elkin. "It's a treat whenever you get to work with the leaders in an industry, and we hope to continue to benefit the entire golf community through our combined efforts."

The employees of TaylorMade will agree, when they see the green Elkin is sending them for use at their California headquarters.


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